MICE Capsules: Event Strategic Planning for Corporate and Association Events
COURSE DESCRIPTION
This two-day forum offers a comprehensive framework for designing, executing, and managing successful corporate and association events in today’s dynamic environment. Participants will explore the strategic aspects of event planning, from defining the purpose and creating impact to leveraging effective marketing and building strategic alliances. Additionally, the course examines upcoming trends, including the integration of personalized experiences and AI, while sharing a variety of insights on event strategy in a rapidly changing landscape
COURSE OUTCOMES
At the end of the two-day forum, the participants should be able to:
1. Develop event strategies that align with corporate and association objectives, ensuring purpose-driven design and impactful execution.
2. Proactively manage event risks and ensure seamless operations by identifying potential challenges and implementing crisis management plans.
3. Plan event budgets effectively to ensure fiscal responsibility and measure results to inform future events.
4. Understand and incorporate emerging technologies and personalized approaches to improve event design and delivery.
COURSE TOPICS
DAY 1
1. Creating Events with Purpose and Impact–From Concept to Execution
2. Smart Marketing & Promotion Strategies for Events
3. Designing Memorable Experiences: Creating the WOW Factor!
4. Building Strategic Alliances: Partnering for Success
5. Event Budgeting and The Report Card
DAY 2
1. Operations and Logistics Management–Rendering Seamless Execution
2. Sustainability in Events: Going Green with Purpose
3. The Future of Events: From Personalized Experience to AI Integration
4. PANEL DISCUSSION–Rethinking Event Strategy: Balancing Experience, Technology, Sustainability, and ROI in a Changing Landscape
YOU WILL RECEIVE AN E-CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE.
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