Drive Growth with Business Events

Service Description

This comprehensive two-day course s designed for companies aiming to amplify their market reach, generate valuable leads, and cultivate strong business networks through strategic participation in exhibitions and networking events. Course Topics: DAY 1 1. Planning Guide for effective Exhibition Participation and Choosing the Right Events for your Business 2. Marketing & Promotion Toolkit in Trade show & Event Participation 3. Designing the ideal Exhibit stand and Product display 4. Working with Partners - The PhilConstruct Expo Legacy 5. Panel Discussion and Moderator Day 2 1. Risk Analysis and Mitigation - What can Go Wrong? 2. Sales Conversion & Lead Generation 3. The Report Card - ROI or ROR? 4. Panel Discussion and Moderator 5. Workshop and/or Case Study YOU WILL RECEIVE AN e-CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE. Who Should Attend? • Companies and Exhibitors who invest in joining local and international exhibitions and want to maximize their participation; • Hospitality and Tourism stakeholders who are responsible for MICE business; • Organizations & Industry Associations' Convention committee members and secretariat staff who plan and organize annual and midyear events; • Corporate marketing & advertising lead members and staff who conduct product launches and activations; • Events management practitioners and the academe. When: August 19 & 20, 2025 Tuesday-Wednesday, 9:00 AM - 5:00 PM Venue: Enderun Design & Innovation Campus, 152nd Floor Estancia Mall South Wing, Meralco Ave. Ortigas Center, Pasig City.