Maximize Brand Impact with Events

Service Description

This course is an intensive two-day experience that empowers participants to harness the full potential of events as a powerful marketing tool. Dive into the latest digital strategies, integrated marketing approaches, and brand activation techniques that captivate audiences and drive real business growth. From leveraging social media and influencer partnerships to crafting compelling event stories and sustaining post-event momentum, this course delivers the skills and insights needed to turn every event into a high-impact brand experience. Course Topics: DAY 1 1. Event Marketing in the Digital Age 2. Integrated Marketing Strategies for Event Participation 3. Brand Activation through Events 4. Intellectual Property and its Relevance to Event Marketing 5. Leveraging Social Media Marketing for Promotion in Events DAY 2 1. Social Influencer Marketing and Partnerships 2. Storytelling techniques to Elevate Event Marketing 3. Keeping the Buzz Alive even after the Event is Over 4. Case Study YOU WILL RECEIVE AN e-CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE. Who Should Attend? • Companies and Exhibitors who invest in joining local and international exhibitions and want to maximize their participation; • Hospitality and Tourism stakeholders who are responsible for MICE business; • Organizations & Industry Associations' Convention committee members and secretariat staff who plan and organize annual and midyear events; • Corporate marketing & advertising lead members and staff who conduct product launches and activations; • Events management practitioners and the academe. When: June 24 & 25, 2025, Tuesday-Wednesday, 9:00 AM - 5:00 PM Venue: Enderun Design & Innovation Campus, 2nd Floor Estancia Mall South Wing, Meralco Ave. Ortigas Center, Pasig City