MICE CAPSULES: STRATEGIC PLANNING

Service Description

This course is about how to strategically plan events. It presents the key elements in the business of Meetings, Incentives, Conferences and Conventions, Exhibitions and Events. Participants learn how to create and present a strategic and sustainable plan for M.I.C.E. events. Course Topics: • Planning and Developing an Exhibition and Conference • Marketing and Promoting the Event • Operations Management • Developing Incentive Packages • Bidding for Events • Creating the WOW Factor • Working with Partners • The Report Card: Evaluating the Event • CASE STUDY: Group Discussion YOU WILL RECEIVE A CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE. Who Should Attend? • Hospitality and Tourism stakeholders who are responsible for MICE business • Organizations & Industry Associations' Convention committee members and secretariat staff who plan and organize annual and midyear events • Corporate marketing & advertising lead members and staff who conduct product launches and activations • Social events practitioners who plan to engage in business events activities • Events management practitioners and the academe. When : November 7 & 8, 2024, Thursday & Friday, 9:00 am to 5:00 pm Venue : Enderun Design & Innovation Campus, 2nd Floor Estancia Mall South Wing, Meralco Ave. Ortigas Center, Pasig City Enrollment Fee: Php 15,000.00 for two (2) days (meals not included)