Professional Event Management: From Concept to Impactful Experience

Date:  October 28 & 29, 2026 at the World Trade Center MM

Program Overview

Events today are no longer simply about bringing people together. They must deliver meaningful experiences, achieve clear business objectives, and create measurable value for organizers, sponsors, exhibitors, delegates, and stakeholders. This course is a practical and dynamic session designed for corporate event planners, association executives, hotels, venues, suppliers, and other Event practitioners. 

This Forum coincides with the Event Experience Expo 2026, an Event sourcing and Technology Fair, at Hall A of World Trade Center Manila, https://www.wtcmanila.com.ph/e3-expo/.  

Course Description

The Event Management course provides event professionals with a practical foundation in planning, designing, and promoting successful events. It covers the key stages of the event cycle from identifying objectives and client requirements to developing creative event concepts, managing operations & logistics, delivering engaging event experiences, and evaluating event success.  

COURSE TOPICS

DAY 1

1. Developing the Event Concept, Theme, and Content

2. Designing the Event Environment

3. Creating a Memorable Attendee Experience - WOW & WIW

4. Operations Management

5. Co-Branding and Sponsorships: The Art of Mutually Beneficial Partnerships

DAY 2

1. Marketing and Promoting the Event

2. Event Safety & Security

3. Event Budgeting and Measuring Event Success

4. Group Workshop

Early Bird Rate: 15,000 per person 

Valid until October 15, 2026 only

Registration Fee: 16,000.00 per person 

Group discount (3 or more) - 13,800.00 per person

Inclusions: 

- Digital copy of course materials after the event

- Meals for 2 days

- Digital Certificate of Attendance (verifiable)