MICE Capsules: EVENT MANAGEMENT: Planning, Design, & Promotion
COURSE DESCRIPTION
This course provides event professionals with a practical and strategic foundation in planning, promoting, and designing successful events. It covers the complete event cycle from identifying objectives and client
requirements to developing creative event concepts, managing logistics, and delivering engaging event
experiences.
COURSE OUTCOMES
At the end of the two-day training module, the participants should be able to understand the basics of MICE and business events.
1. Plan and structure events based on clear objectives and client needs;
2. Design creative and engaging event concepts and environments;
3. Develop effective event promotion and marketing strategies;
4. Coordinate operational, technical, and service elements of events; and
5. Deliver well-organized and memorable event experiences.
COURSE TOPICS
DAY 1
1. Developing the Event Concept, Theme, and Content
2. Designing the Event Environment
3. Creating a Memorable Event Experience
4. Marketing & Promoting the Event
5. Event Site Management
6. Advocacies & Sustainable Events
DAY 2
1. Protocols in MICE Events
2. Building Effective Event Partnerships
3. Event Budgeting and The Report Card
4. GROUP WORKSHOP – Designing and Presenting an Event Plan
YOU WILL RECEIVE AN E-CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE.
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