MICE Capsules: Event Designing in the Modern Age

Course Outcomes

By the end of the course, participants will be able to:

Explain modern event design principles and how they influence guest experience, branding, and event flow.

Create event concepts and design boards that visually communicate a cohesive theme, mood, and narrative.

Apply user-centric design thinking to plan event touchpoints that enhance engagement and satisfaction.

Integrate modern tools and technologies—including digital décor, immersive media, and hybrid components—into event layouts and experiences.

Design spatial layouts and technical setups that support functionality, safety, and a smooth attendee journey.

Adapt design strategies for corporate events, social celebrations, brand activations, and hybrid/virtual formats.

Work with vendors and stakeholders to translate creative concepts into feasible, budget-aligned execution plans.

Evaluate event designs using aesthetic, experiential, and performance metrics to improve future projects.

YOU WILL RECEIVE AN E-CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE.