
MICE Capsules: Building Business Through Exhibitions
COURSE DESCRIPTION
This course aims to aid event professionals who are tasked to implement events in their respective industries and companies who are endeavoring to promote their products & services through event participation.
COURSE OUTCOMES:
At the end of the one-day training module, the participants should be able to understand the basics of organizing and participating in an international event/exhibition and maximize the benefits of joining exhibitions.
1. Understand the nature of Business events and learn the various components and elements of Meetings, Conventions & Exhibitions as well as the benefits of participation;
2. Plan, organize, market, promote, manage display setup, and evaluate participation in an Exhibition;
3. Learn to Identify, and form strategic partnerships with customers, suppliers, sponsors, and other event organizers; and
4. Get a chance to ask Speakers and Experts questions regarding Event organizing and participation and take a guided tour of the exhibition.