MICE Capsules: STAYING AHEAD: How Business Events Drive Growth and Boost Revenues

COURSE OUTCOMES:

At the end of the 2-day training module, participants will be equipped with skills to confidently plan, execute, and evaluate their participation in business events.

1. Identify and select the most suitable business events aligned with specific business goals and objectives.
2. Develop and implement effective marketing and promotion strategies to maximize impact and brand awareness during trade shows and events.
3. Design compelling and functional exhibit stands and product displays that capture audience attention and align with company objectives.
4. Establish and leverage beneficial partnerships and collaborations with relevant organizations and sponsors.
5. Apply techniques for identifying, mitigating, and analyzing potential risks associated with event participation and effectively measure the return on investment and return on relationship.

YOU WILL RECEIVE A CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE.