Strategic Planning
COURSE DESCRIPTION
This course introduces the steps in strategic planning and event principles, procedures, and standards. It also presents the key elements in event planning and guides the participants in conducting a feasibility study and creating a strategic plan for an event.
COURSE OUTCOMES:
By the end of this course, students/participants will be able to:
• Create the goals and objectives of the event.
• Conduct a feasibility study of an event.
• Use the event management and project management methods to develop an event plan.
• Design policies, procedures, and standards.
• Identify a critical path for the event.
• Develop an integrated communication plan for the event.
• Design a sustainability plan.
• Design evaluation procedures and tools for the event.
YOU WILL RECEIVE A CERTIFICATE OF ATTENDANCE UPON COMPLETION OF THIS COURSE AND 25 CMP CONTINUING EDUCATION CREDIT HOURS.
Course Duration: 3.5 Days
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