The authors and Philippine MICE Academy mentors presented a special copy of the book, the 2nd Edition of "Professional Event Management: A Guide to Meetings, Incentives, Conventions, Exhibitions, and Events" to Tourism Promotions Board COO Maria Margarita M. Nograles and Clark Development Corp. President and CEO Atty. Agnes VST Devanadera at the MICECON 2024, held on July 12 in SMX Clark, Pampanga.
The Book Presentation held at the MICECON event was the perfect occasion as it is the biggest gathering of Event industry leaders, professionals, and enthusiasts to explore the evolving landscape of the M.I.C.E. (Meetings, Incentives, Conferences, and Exhibitions) sector.
MICECon 2024, through the collaborative efforts of the Tourism Promotions Board (TPB), the private sector, and the government, solidified the Philippines' status as a premier destination for M.I.C.E. activities. This grand convention has always been a highly anticipated educational event for MICE practitioners because of its range of topics, quality speakers, and themed events. It serves as a platform to learn global trends, approaches, as well as insights from experts and renowned speakers.
The Book presentation was a highlight of the convention, drawing attention to the book’s comprehensive insights and practical guidance for professionals in the event
management industry, and offering updated content that reflects the latest trends, technologies, and best practices in the field. The special session also included a Panel discussion among members of the Phil. Association of Convention and Exhibition Organizers and Suppliers (PACEOS) on the Topic: Event Marketing Strategies for Maximum Impact.
After the Book presentation, attendees of the breakout session had the exclusive opportunity to engage with the authors, participate in insightful discussions, and gain firsthand knowledge about the new edition. Copies of the book were also available onsite and the authors were happy to sign the books upon request of the delegates. The event was a great opportunity to network with industry professionals who share a common passion for continuous learning, and maintaining the highest standards in event management in the country.
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