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The Philippine M.I.C.E. Academy successfully held its two-day course, “Maximizing Brand Impact Through Event Marketing,” at the SMX Convention Center Manila on October 10-11, 2025, gathering marketing professionals, brand managers, event organizers, and entrepreneurs eager to explore how events can be transformed into powerful brand experiences. The program delved into how brands can go beyond traditional promotions to create immersive, story-driven, and strategically aligned

The Philippine Association of Convention, Exhibition Organizers and Suppliers (PACEOS) and the Philippine M.I.C.E. Academy have renewed their partnership to further strengthen and uphold the highest standards in the country’s Meetings, Incentives, Conventions, and Exhibitions (M.I.C.E.) industry. Present during the ceremonial renewal were Ms. Pamela D. Pascual, Past President of PACEOS; Mr. Patrick Lawrence Tan, current President of PACEOS; Mr. Dexter Deyto, President of the

The Philippine MICE Academy successfully held the training program “Event Strategic Planning for Corporate and Association Events” last September 24–25, 2025 at the World Trade Center, Metro Manila, co-located with the Event Experience Expo 2025. This specialized training gathered professionals, planners, and association representatives who are committed to elevating their approach to event strategy. Over the two-day program, participants explored the essential frameworks of

The second intake of the Certificate in MICE Professional Event Management (CMPEM) program culminated on September 15, 2025, with the...

The Philippine MICE Academy proudly concluded MICE 104: Risk Management last September 11–12, 2025, held at the historic 1898 Hotel Colonia En Las Filipinas in Manila. This specialized program, conducted in partnership with the Department of Tourism (DOT) – Office of Human Capital Development, brought together professionals from across the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry to deepen their knowledge and strengthen their preparedness in h

The first intake of the Certificate in MICE Professional Event Management (CMPEM) program ran from June 5 to July 14, 2025, combining...

The Philippine MICE Academy had the pleasure of working with Mabuhay Vinyl Corporation for a customized in-house training session held...

Last Saturday, March 8, 2025 at the Philippine International Furniture Show, SMX Convention Center Manila, participants gained valuable knowledge from our esteemed speakers, explored best practices in exhibitions, and discovered strategies to maximize their business presence. It was a truly immersive experience filled with actionable lessons. Thank you to everyone who joined us! We can't wait to see you at our next event!

On November 7 and 8, 2024, Philippine MICE Academy successfully conducted its Event Strategic Planning course at the Enderun Design & Innovation Campus, Estancia Mall, Ortigas Center, Pasig City. This two-day session, part of the MICE Capsules series, equipped professionals in the Meetings, Incentives, Conferences, Exhibitions, and Events (MICE) industry with essential skills to advance their careers. Attendees explored key strategies for planning, marketing, and executing im

The Philippine MICE Academy, in partnership with the Puerto Princesa City Tourism Office and with support from the Tourism Promotions Board, successfully completed a three-day MICE 101 & 102 training program in Puerto Princesa, Palawan, held from October 15-17, 2024, at the Aziza Paradise Hotel. The training was a significant opportunity for tourism professionals, local stakeholders, and event planners to acquire vital knowledge and practical skills needed to elevate the regi

The Philippine MICE Academy extends its heartfelt gratitude to the Puerto Princesa Tourism Office for inviting our speakers for an insightful interview on the city’s MICE Tourism program, together with the City Tourism Officer, Mr. Demetrio ‘Toto’ Alvior Jr. Hosted by Ms. Mitchie Mineses, it was a great opportunity to share key insights on the recently concluded MICE training workshop and explore how Puerto Princesa can further develop as a prime destination for business even

The Philippine MICE Academy recently concluded a successful MICE 101 training course on October 3, 2024, at the Enderun Design & Innovation Campus, Estancia Mall, Ortigas Center, Pasig City. This workshop served as an essential foundation for those looking to elevate their skills and contribute to the growth of the MICE industry in the Philippines. Building on the insights gained from MICE 101, the Academy will be holding its Event Strategic Planning course at the same venue

The Philippine MICE Academy, in collaboration with DOT Region 2 and supported by the Tourism Promotions Board, successfully concluded a three-day MICE 101 & 102 training course in Cauayan City, Isabela, held from September 23-25, 2024, at The Hotel Andrea Café and Restaurant. The event equipped local stakeholders, tourism officers, and event professionals with essential skills to strengthen the MICE industry in Region 2. The Academy extends its heartfelt congratulations to th

The Tourism Promotions Board (TPB), in collaboration with the Philippine MICE Academy and PACEOS, successfully staged the Philippine MICE...

On July 30, 2024, the Philippine MICE Academy presented a special maiden copy of the 2nd Edition of the book, “Professional Event...

The authors and Philippine MICE Academy mentors presented a special copy of the book, the 2nd Edition of "Professional Event...

The Philippine MICE Academy and C&E Publishing Inc. (C&E) recently brought a new edition of learning material to the events industry. A signing ceremony on June 7, 2024, formalized the publishing agreement for the book's second edition, "Professional Event Management: A Guide: A Guide to Meetings, Incentives, Conventions, Exhibitions, and Events." The book, authored by MICE practitioners with more than 500 years of combined industry experience, offers a comprehensive guide to

The 25th Philippine Academic Book Fair (PABF) witnessed a key development for the events industry as the Philippine MICE Academy unveiled the second edition of its highly anticipated publication, "Professional Event Management." Held on June 7th, 2024, at Megatrade Hall in Mandaluyong City. Authored by renowned Philippine MICE Academy mentors and MICE (Meetings, Incentives, Conferences, Exhibitions and Events) professionals, the second edition of “Professional Event Managemen