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The Philippine MICE Academy, in a vibrant partnership with the Department of Tourism (DOT) Region 1, successfully equipped local stakeholders to ride the next big wave in business events. The comprehensive two-part program began on June 30, 2026, with a virtual MICE 101 session that laid a strong foundation, guiding 54 attendees through the Philippine MICE Roadmap and the economic drivers of incentive travel. The excitement then shifted to the shores of La Union for the inten

From June 1 to 3, 2026, the Philippine MICE Academy successfully held its comprehensive MICE 101 and 102 training programs at the Pasig Creative Arts Academy, thanks to the invaluable support and shared vision of the Department of Tourism – National Capital Region (DOT-NCR), with the full support of RD Catherine C. Agustin and Mr. Mark Ryan Isidro, and the Pasig Cultural Affairs and Tourism Office (CATO), headed by Mr. Patrick C. Plandiano and Ms. Mary Jane Bandoy. Over three

The Philippine MICE Academy recently had the wonderful opportunity to work with the Bases Conversion and Development Authority (BCDA) for the first time. The Academy hosted a two-day Training program on Events Management: Strategic Event Planning" on May 25 and 26, 2026. The sessions took place at the BCDA Corporate Center in Bonifacio Global City, Taguig. It was a truly productive and collaborative experience. We would like to thank VP Leilani Macasaet and VP Ken Peralta for

The Philippine MICE Academy proudly partnered with the Department of Tourism (DOT) Region XII to bring world-class event education to the SOCCSKSARGEN region. Held at the Venue 88 Hotel & Events Place in General Santos City from May 5 to 7, 2026, the comprehensive MICE 101 and 102 training programs successfully equipped local professionals with the skills to transform their vibrant region into a premier destination for business events. The initiative kicked off with an Introd

The Philippine MICE Academy warmly congratulates the students of the April to May 2026 Certificate in MICE Professional Event Management (CMPEM) program on the successful completion of their final output presentations. Marking the very first intake of the year, this recent session was a proud milestone for the Academy as we welcomed old and new faces alike for another exciting wave of developing world-class MICE professionals. Over a rigorous 30-day study period, the students

With slackened schedules, the Philippine MICE Academy’s Board of Directors held their Christmas Get-Together on December 4, 2025 at Seda BGC in Taguig City, Metro Manila. It was a brief gathering, but participants wasted no time greeting one another, catching up, getting competitive in fun games, and enjoying a hearty dinner. The joy of the season was the Academy’s collective sigh of contentment after a year of hard work—a foundation that will guide it into the year to come.

The Philippine MICE Academy proudly partnered with the Tourism Promotions Board (TPB), the Department of Tourism Region V, and the Provincial Government of Sorsogon for the successful conduct of the MICE 101 and 102 Trainings held at Villa Isabel Hotel & Resort, Sorsogon City, on October 21–23, 2025. As the official training partner, the Philippine MICE Academy led the delivery of comprehensive sessions designed to strengthen the Bicol Region’s capacity in hosting and managin

The Philippine M.I.C.E. Academy successfully held its two-day course, “Maximizing Brand Impact Through Event Marketing,” at the SMX Convention Center Manila on October 10-11, 2025, gathering marketing professionals, brand managers, event organizers, and entrepreneurs eager to explore how events can be transformed into powerful brand experiences. The program delved into how brands can go beyond traditional promotions to create immersive, story-driven, and strategically aligned

The Philippine Association of Convention, Exhibition Organizers and Suppliers (PACEOS) and the Philippine M.I.C.E. Academy have renewed their partnership to further strengthen and uphold the highest standards in the country’s Meetings, Incentives, Conventions, and Exhibitions (M.I.C.E.) industry. Present during the ceremonial renewal were Ms. Pamela D. Pascual, Past President of PACEOS; Mr. Patrick Lawrence Tan, current President of PACEOS; Mr. Dexter Deyto, President of the

The Philippine MICE Academy successfully held the training program “Event Strategic Planning for Corporate and Association Events” last September 24–25, 2025 at the World Trade Center, Metro Manila, co-located with the Event Experience Expo 2025. This specialized training gathered professionals, planners, and association representatives who are committed to elevating their approach to event strategy. Over the two-day program, participants explored the essential frameworks of

The second intake of the Certificate in MICE Professional Event Management (CMPEM) program culminated on September 15, 2025, with the...

The Philippine MICE Academy proudly concluded MICE 104: Risk Management last September 11–12, 2025, held at the historic 1898 Hotel Colonia En Las Filipinas in Manila. This specialized program, conducted in partnership with the Department of Tourism (DOT) – Office of Human Capital Development, brought together professionals from across the Meetings, Incentives, Conferences, and Exhibitions/Events (MICE) industry to deepen their knowledge and strengthen their preparedness in h

The first intake of the Certificate in MICE Professional Event Management (CMPEM) program ran from June 5 to July 14, 2025, combining...

The Philippine MICE Academy had the pleasure of working with Mabuhay Vinyl Corporation for a customized in-house training session held...

Last Saturday, March 8, 2025 at the Philippine International Furniture Show, SMX Convention Center Manila, participants gained valuable knowledge from our esteemed speakers, explored best practices in exhibitions, and discovered strategies to maximize their business presence. It was a truly immersive experience filled with actionable lessons. Thank you to everyone who joined us! We can't wait to see you at our next event!

On November 7 and 8, 2024, Philippine MICE Academy successfully conducted its Event Strategic Planning course at the Enderun Design & Innovation Campus, Estancia Mall, Ortigas Center, Pasig City. This two-day session, part of the MICE Capsules series, equipped professionals in the Meetings, Incentives, Conferences, Exhibitions, and Events (MICE) industry with essential skills to advance their careers. Attendees explored key strategies for planning, marketing, and executing im

The Philippine MICE Academy, in partnership with the Puerto Princesa City Tourism Office and with support from the Tourism Promotions Board, successfully completed a three-day MICE 101 & 102 training program in Puerto Princesa, Palawan, held from October 15-17, 2024, at the Aziza Paradise Hotel. The training was a significant opportunity for tourism professionals, local stakeholders, and event planners to acquire vital knowledge and practical skills needed to elevate the regi

The Philippine MICE Academy extends its heartfelt gratitude to the Puerto Princesa Tourism Office for inviting our speakers for an insightful interview on the city’s MICE Tourism program, together with the City Tourism Officer, Mr. Demetrio ‘Toto’ Alvior Jr. Hosted by Ms. Mitchie Mineses, it was a great opportunity to share key insights on the recently concluded MICE training workshop and explore how Puerto Princesa can further develop as a prime destination for business even

The Philippine MICE Academy recently concluded a successful MICE 101 training course on October 3, 2024, at the Enderun Design & Innovation Campus, Estancia Mall, Ortigas Center, Pasig City. This workshop served as an essential foundation for those looking to elevate their skills and contribute to the growth of the MICE industry in the Philippines. Building on the insights gained from MICE 101, the Academy will be holding its Event Strategic Planning course at the same venue

The Philippine MICE Academy, in collaboration with DOT Region 2 and supported by the Tourism Promotions Board, successfully concluded a three-day MICE 101 & 102 training course in Cauayan City, Isabela, held from September 23-25, 2024, at The Hotel Andrea Café and Restaurant. The event equipped local stakeholders, tourism officers, and event professionals with essential skills to strengthen the MICE industry in Region 2. The Academy extends its heartfelt congratulations to th