Philippine M.I.C.E. Academy Leads Successful MICE 101 & 102 in Cauayan, Isabela

The Philippine MICE Academy, in collaboration with DOT Region 2 and supported by the Tourism Promotions Board, successfully concluded a three-day MICE 101 & 102 training course in Cauayan City, Isabela, held from September 23-25, 2024, at The Hotel Andrea Café and Restaurant. The event equipped local stakeholders, tourism officers, and event professionals with essential skills to strengthen the MICE industry in Region 2.

The Academy extends its heartfelt congratulations to the newly established MICE Alliance - Region 2, a significant milestone achieved during the workshop’s conclusion. This alliance, composed of professionals from events management, accommodation, transportation, travel and tours, aims to foster collaboration and position Region 2 as a leading MICE destination in the Philippines.

The workshop covered both foundational (MICE 101) and advanced (MICE 102) strategies, further solidifying the region’s potential to host world-class business events.