The Tourism Promotions Board (TPB), in collaboration with the Philippine MICE
Academy and PACEOS, successfully staged the Philippine MICE Youth Challenge (PMYC)
during the Philippine MICE Conference (MICECON) 2024 held at SMX Clark. The event
showcased the creativity and excellence of young talents in the MICE (Meetings, Incentives,
Conferences, and Exhibitions) industry, with students from the University of the Cordilleras
emerging as champions.
The PMYC aims to inspire creativity and provide valuable learning experiences beyond
the classroom, fostering connections between students and industry leaders. The success of this year’s event was made possible through the efforts of key members of the Philippine MICE Academy, including Marisa Nallana, Anton Magpantay, Dexter Deyto, Jing Lagandaon, and Cynthia Bernabe, along with team coaches Agnes Pacis, Louella Caridad,, and our esteemed panel of judges Christine Clamor, Ma. Lourdes Mediran, Octavio Peralta, and Pamela Pascual from the MICE Advisory Council and industry partner organizations.
With the successful staging of PMYC at MICECON 2024, the event continues to be a
platform for nurturing the next generation of MICE professionals in the Philippines.
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